Slow & Steady Wins the Race: The Story Behind eleven91

Life moves fast, but at eleven91, we’re embracing the pace that works for you.

At the heart of eleven91 is a philosophy we live by: “slow and steady in a fast-paced world.” We know everyone’s journey is different — some days you’re sprinting toward your goals, and other days, you’re simply moving forward, one small step at a time. That’s why we’ve adopted the sloth as our mascot, a gentle reminder that progress is progress, no matter how slow.

Founded in 2024, eleven91 was born from the bond between a father and daughter. The brand name reflects the years we were born, but the meaning behind it runs deeper. My daughter often called herself a sloth, not because she was lazy, but because she moved at her own pace — and she’s always kept moving forward. That’s the heart of eleven91.

Whether you’re hitting the gym, hustling at work, or just hanging out, our gear is designed to support your journey. We’re here to remind you that it’s okay to take your time. Life isn’t a sprint; it’s a marathon, and every step you take matters.